A qualitative study of consumer resistance to mobile payments for in-store purchases

Consumers are increasingly adopting and using mobile payments for person to payments, in-store purchases, in-app purchases online commerce. Nevertheless, adoption of technological innovations like often require effort learning by the consumer. In this study objective was identify potential barriers a wider fulfilled innovation resistance literature as lens analyzing qualitative interview data with non-adopters payments. The empirical findings indicate that perceived security privacy risks, along risks reliance on phone lack relative advantage other payment options, critical obstacles in process. Other are: fragmentation consumers’ knowledge functionality, old habits, image relating service providers need social approval.